

Tobacco Science Innovation
Defining the way new category products are developed.
*Risk continuum of tobacco and nicotine products related to toxicant exposure. Substantially reduced toxicant exposure is not sufficient alone to determine reduced risk.

Vapor
Vapor products play a major role in providing alternative nicotine* products. We are making even greater investments and continue to push the technological boundaries to provide alternatives for adult tobacco consumers who are interested in moving away from combustible cigarettes.
Why Vapor?
Modern Oral
Modern oral products are flavored pouches containing nicotine,* water, and other high-quality ingredients. Adult nicotine consumers place the disposable pouch between their gum and upper lip during which nicotine and flavors are released and absorbed through the oral mucosa.
Why Modern Oral?
Traditional Oral
Traditional oral products (also known as smokeless tobacco products) are those containing tobacco and include portioned snus, loose moist, and portioned moist oral tobacco products, among others.
Why Traditional Oral?
Tobacco Heated Products
Tobacco heating, or heat not burn, products are products in which tobacco is heated and not burned to generate an aerosol. Through innovation our research efforts have explored two types of tobacco heating products (THP): (1) the tobacco is heated through the lighting of a carbon tip wrapped in glass fibers and (2) an electronic handheld device which powers a heating chamber and a specially designed rod containing homogenized tobacco.
We continue to gather data to understand the science of the electronic handheld device. The burning of a normal cigarette can reach over 900°C but the heating chamber in an electronic THP heating chamber device only reaches between 250-260°C. This is sufficient to release nicotine and glycerol via evaporation and distillation.
* Nicotine in tobacco products is addictive. No tobacco product has been shown to be safe or risk free.