Vapor Product Development

What are vapor products?

Vapor products, also known as electronic nicotine delivery systems (ENDS) are battery-powered devices that heat e-liquid to produce an inhalable aerosol, commonly known as vapor. Although e-liquids contain nicotine* derived from tobacco, there is no tobacco leaf used in vapor products.

The atomizer – the part that produces the vapor – consists of a tiny electric heater combined with a wick made from absorbent materials such as glass fiber, cotton, or ceramic.

E-liquid is drawn into the wick from a reservoir or tank and is then heated to form an aerosol when the consumer puffs on the product.

What’s in our e-liquids?

Our e-liquids have been custom made for our devices. They are made from ingredients that include vegetable glycerin, propylene glycol, flavorings, nicotine,* and water. We use only food grade quality flavorings and ingredients.

Science Leads Our Development

Our multidisciplinary teams of scientists ensure our products meet our high-quality standards. We have world-class chemists and toxicologists who ensure that the battery, device materials, e-liquid ingredients and aerosol constituents meet stringent quality and applicable regulatory requirements. We use our risk assessment framework to understand the risks and benefits of product use not only to the individual adult nicotine consumer but to the population as a whole. And we work hard to prevent access to our products to youth.


The Food and Drug Administration’s Center for Tobacco Products regulates tobacco products here in the US. We have submitted Premarket Tobacco Product Applications (PMTAs) to FDA for all our current vapor products. These PMTAs include robust science packages composed of analytical, toxicological, pre-clinical, clinical, and behavioral data.  We are fully committed to working in a regulated market, where adult consumers can be confident that marketed tobacco products are appropriate for the protection of public health and underpinned by science.

* Nicotine in tobacco products is addictive. No tobacco product has been shown to be safe or risk free.