Implementing
Rigorous Scientific Assessment
of Smoking Alternatives

The multi-targeted scientific studies are designed specifically to assess the risk profile of our new category products

A weight of evidence approach
to assess risk

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01 Emissions

Emissions

Our 9-Step Risk Assessment Framework includes high quality emission studies that investigate whether or not combustion takes place, for inhaled products, emission studies that measure potential toxicants and toxicological studies that assess the possible adverse effects of the emissions.

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02 Exposure

Exposure

Our 9-Step Risk Assessment Framework includes exposure studies that examine how adult consumers use our products as well as understanding how product use affects biomarker levels in the blood, urine and/or breath.

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03 Risk

Risk

Our 9-Step Risk Assessment Framework include risk studies that investigate the medium and long-term effects of product use on adult consumers, including the impact to public health.

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Putting Our Science to Test

We use rigorous, multi-targeted scientific studies to assess emissions, exposure, and the risks of our products. This unique framework builds a comprehensive set of scientific evidence and a more holistic picture of tobacco products.

1 Bachand, A. M., & Sulsky, S. I. (2013). A dynamic population model for estimating all-cause mortality due to lifetime exposure history. Regulatory Toxicology and Pharmacology, 67(2), 246–251.
2 Bachand, A. M., Sulsky, S. I., & Curtin, G. M. (2018). Assessing the likelihood and magnitude of a population health benefit following the market introduction of a modified-risk tobacco product: Enhancements to the Dynamic Population Modeler, DPM(+1). Risk Analysis: An Official Publication of the Society for Risk Analysis, 38(1), 151–162.

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