

Implementing
Rigorous Scientific Assessment
of Smoking Alternatives
The multi-targeted scientific studies are designed specifically to assess the risk profile of our new category products
A weight of evidence approach
to assess risk
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Putting Our Science to Test
We use rigorous, multi-targeted scientific studies to assess emissions, exposure, and the risks of our products. This unique framework builds a comprehensive set of scientific evidence and a more holistic picture of tobacco products.
1 Bachand, A. M., & Sulsky, S. I. (2013). A dynamic population model for estimating all-cause mortality due to lifetime exposure history. Regulatory Toxicology and Pharmacology, 67(2), 246–251.
2 Bachand, A. M., Sulsky, S. I., & Curtin, G. M. (2018). Assessing the likelihood and magnitude of a population health benefit following the market introduction of a modified-risk tobacco product: Enhancements to the Dynamic Population Modeler, DPM(+1). Risk Analysis: An Official Publication of the Society for Risk Analysis, 38(1), 151–162.
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